Google Network Basics – Ad Distribution- The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords ads
- These properties include: Search sites, content pages, newsletters, email services & discussion boards
Google Network Basics- With the Google Network advertisers can:
- Reach a vast and highly-targeted audience
- Target ads to search results and relevant Web content
- Opt-in or opt-out of search and content distribution (default is opt-in for all advertisers)
- Note: by default, AdWords ads appear on Google.com
Benefits of AdWords: Cost- No minimum spend
- You choose your own maximum daily spending limit (daily budget)
- Choose how much you want to spend per click for every keyword
- Pay Google for users who click on your ad
- More cost-effective than Yellow Pages, Banner Ads & Direct Mail*
- Conversion tracking = real-time return-on-investment data
Benefits of AdWords: Timing- Ads are continuously matched to Internet users’ interests
- Ads are placed as buying decisions are made
- The Result:
- You reach your audience at the right time, with the right message
Benefits of AdWords: Summary- Reach
- Access to ~80% of Internet users worldwide
- Cost
- Low costs for high ROI
- Pay Google when users click on your ads
- Timing
- Ads are seen by users looking to purchase
- Reach your audience at the right time, with the right message
- Flexibility
- Start advertising quickly
- Unlimited changes, whenever you want
- You can target ads to the specific location & language of your customers
Country Targeting- When should you use country targeting?
- Use if you have national or global customers
- Example: you ship to the U.S. only. Target your campaign to the U.S.
Global Targeting- If you have a global business, give your campaigns global exposure
- Example: If you sell DVDs and have worldwide distribution, you should target your campaign to all countries
Customized Targeting - Use Customized Targeting to target highly specific areas
- For example, to reach customers located in an area that cannot be targeted accurately using region or city targeting
- Example: pizza delivery service